It’s the brainchild of an Adobe and dentsu partnership.
Meanwhile, everyone involved can see how many tasks have been completed, what’s in progress, and what’s up next, all from a single platform. And they can stay in the creative tools of their choice to comment on, update, and approve assets. With support from Adobe Analytics, creatives can even see how well past assets have performed. She gets immediate visibility into availability and can assign the right people to the job.Īdobe Experience Manager then serves up 20 lifestyle images set in NYC to the creatives tasked with content creation. To capitalize on these insights and extra inventory, your marketing manager kickstarts a search and banner ad campaign project using Adobe Workfront. The product manager checks inventory in your Magento commerce platform and finds 20,000 blue hoodies in various sizes available for purchase in New York City. Insights show that 2,500 customers searched for “blue hoodies” in July.
Your company has invested in Adobe Experience Platform as its data foundation, so you know when an active segment meets the threshold KPIs for activation. Let’s take a break from the chaos and go down a different road. Who’s working on the project? What’s the brief look like? What’s the status? Is this the final approved asset? Don’t we already have artwork for this campaign somewhere? It gets difficult for marketing teams, agencies, project managers, and creative professionals to stay aligned and on strategy. That’s a lot to ask of teams working from multiple locations and in fragmented systems, managing work with disconnected tools like spreadsheets and emails.
But not with just any content - creative work must be enlightened by context, consistent across an exploding number of channels, and delivered at the precise moment the customer needs it. Companies need to inspire people to engage with their goods and services. Reimagine the creative work journey with Adobe Workfront + dentsuĪs the demand for personalization escalates, the demand for content does too.
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